“Death at the hands of police has not stopped. Since May 26, 2020 — the day after former officer Derek Chauvin killed Floyd — police have killed at least 223 Black people” These are the type of Images and videos that elicit collective actions . Social media made it possible for everyone to see, first-hand, what happened to George Floyd. The video was shared by someone whom, by normal standard, would not be considered influential— 17-year-old Darnella Frazier, and viewed millions of times across the world. The public did not need to see the incident through the lens and filters of mainstream media or high-profiled Hollywood celebrities. The video offered resounding proof to indict Derek Chauvin and three other police officers involved, resulting in Mr. Chauvin’s arrest and prosecution. This post was written as part of Scholarship discourse on media images, especially Social media images: with reference to Images and videos as an important source of information and news ...
The social identity model of collective action scholarship literature is largely predictive of collective action aims and (to a lesser extent) behaviour. While information and media material are distributed through a variety of channels for public consumption, the effect of visuals and imagery on collective action is mostly unknown. While mass movements use digital channels and social media to influence social change and relieve societal problems, collective action is a critical method for transforming power relations (Sreedharan et al., 2019).
ReplyDeleteWithin the social structure, research on people' motivations for large protests dates all the way back to the nineteenth century. (2003) (Gitlin): Civil societies react to social injustice in ways that go beyond mere reflection. Movements are sparked by emotions—primarily fear and hope; later, solidarity generates collective rage against oppressors (Castells., 2015). This implies that political and social variables are critical. The significance of images to movements has been recognised, as seen by encounters with police and the visual iconography used by movements to alter public opinion and garner popular support (Casas and Williams 2018). There is a modest but increasing body of scholarship about the importance of news images in mobilising public participation.
Advocacy organisations and their campaigns play a critical role in mobilising citizens to address environmental challenges. Campaigns are launched across a variety of outlets, including television, radio, and new media outlets (Wang, Corner, Chapman, & Markowitz, 2018). Due to the accessibility and dynamic nature of Facebook and Twitter, they have become a more attractive medium of public communication and instrument for social mobilisation (Bergström and Belfrage, 2018). Thus, the perception of media images may have a considerable influence on collective activities, as seen by the May 2020 BlackLivesMatter campaign and the November 2020 Nigeria EndSars demonstrations.
Twitter and Facebook were the primary communication channels for these two events. The spontaneity and communality were enormous. This raises the issue of what may have been the additional driving factor behind the two demonstrations' near-global participation: The Tweets, Facebook tales, or the Images that circulated alongside the Tweets and Facebook tales. As a result, this research contributes to existing knowledge on the power of shared pictures and imageries as crucial influencers.
Using qualitative content analysis on a data set of 50 initial tweets and information on microblogging services of Twitter and Facebook in reactions to images of George Floyd's brutality by Minneapolis police officers', and in relation to the preceding protests; this study examined the sentiment occurring in reaction to relevant tweets (and retweets) given the feature of "retweeting," while establishing the elicited negative /positive reactions for collective actions.
It’s sad that the people we entrust with our lives don’t even give a damn about us
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